THE BRIEF

The brief for Health-On-Line was to create a powerful advert, that would screen at the local ‘Bournemouth Air Show’. Our clients wanted an advert that focused on their current marketing campaign, about ‘putting the customer in the pilot seat’. Highlighting the unique health insurance options available.

THE PRODUCTION

Working closely with our clients marketing team, we decided to continue the focus on the the young pilot used on their printed marketing. The idea was simple, turn the Health-On-Line HQ into an airport, where the young pilot would explore the various options available to him at health-on-line.

We achieved this by creating various scenarios, similar to that of an airport, where our young pilot met many different characters, who highlighted the key services Health-On-Line provide.